Name: Get Found: Marketing for Service & Trade Businesses
Price: 99 USD

About this course

Most trade and service businesses get their first clients through referrals and personal connections. That works until it stops working — and when it stops, there is usually no backup system in place. This course builds that system.

Why it pays for itself:

Designed for any operator running a local service or trade business — HVAC, landscaping, cleaning, plumbing, painting, detailing, flooring, handyman, roofing, or anything in between — this 30-lecture program covers every layer of a working local marketing operation: how to define your offer so it attracts the clients you actually want, how to dominate Google search results in your service area without spending a dollar on ads, how to build a review and referral engine that generates consistent inbound leads, how to run paid ads on Google and Meta when you are ready to accelerate, how to create content that books real jobs, and how to measure your marketing spend so you can double down on what works and cut what does not.
What you will build: - A sharply defined positioning statement that makes your offer immediately clear to the clients most likely to hire you - A fully optimized Google Business Profile that ranks in the local map pack for your core service keywords - A review collection and referral system that generates a steady stream of high-trust inbound leads - A working paid ad framework for Google Local Services Ads and Meta lead campaigns - A content and social strategy that keeps your name visible in your market without consuming your schedule - A simple ROI dashboard that tells you cost per lead and cost per booked job across every channel This is operator-level content.
No jargon, no vague strategy, no advice designed for brands with marketing departments.
Just the specific moves that fill a service calendar and build a local reputation that compounds over time.

What you'll learn

You will be able to write a specific, credible positioning statement that differentiates your business from every generic competitor in your market
You will be able to fully optimize your Google Business Profile and understand which ranking factors the local map pack actually rewards
You will be able to build and run a review collection system that generates a consistent stream of five-star reviews without awkward asks
You will be able to launch a referral program with a defined incentive structure that converts satisfied clients into active lead sources
You will be able to set up and manage a Google Local Services Ads campaign with a budget matched to your capacity and target cost per lead
You will be able to create a 30-day content plan for social media that produces job inquiries without requiring professional video equipment
You will be able to calculate your cost per lead and cost per booked job across every marketing channel using a simple tracking spreadsheet
You will be able to identify which channels are generating your lowest-cost booked jobs and reallocate budget toward them

Course curriculum

Section 1: Section 1: Foundations and Your Offer

Welcome: What This Course Will Do for Your Business
Defining Your Offer: What You Sell and Who It Is For
Identifying Your Best Clients and Attracting More of Them
Positioning: Why Clients Choose You Over the Next Option
Building a Simple Marketing Plan You Will Actually Execute

Section 2: Section 2: Google Business Profile and Local SEO

Setting Up and Claiming Your Google Business Profile
Optimizing Your Profile to Rank in the Local Map Pack
Local SEO Beyond Google: Citations, Consistency, and Authority
Understanding What Your Clients Actually Search For
Reading Your Google Business Profile Insights

Section 3: Section 3: Reviews and Referrals Engine

Why Reviews Are Your Highest-ROI Marketing Asset
Building a Review Collection System That Actually Works
Responding to Reviews: Positive, Negative, and Everything Between
Building a Referral Program That Generates Consistent Leads
Managing Your Online Reputation Across All Platforms

Section 4: Section 4: Paid Ads — Google and Meta

Are You Ready for Paid Ads? The Pre-Launch Checklist
Google Local Services Ads: The Pay-Per-Lead Channel for Trades
Meta Lead Ads for Local Service Businesses
Writing Ad Copy That Books Jobs, Not Just Impressions
Setting Your Ad Budget and Knowing When Ads Are Working

Section 5: Section 5: Content and Social That Books Jobs

A Content Strategy That Generates Leads, Not Just Likes
Before-and-After Content: The Format That Sells Without Selling
Short Video for Trade Businesses: What to Film and How
Content That Ranks: Posts and Pages That Drive Search Traffic
Staying Consistent Without Spending Your Week on Marketing

Section 6: Section 6: Tracking ROI and Scaling

Building a Simple Marketing ROI Tracker
Calculating Cost Per Lead and Cost Per Booked Job
Doubling Down on What Works and Cutting What Does Not
Scaling Your Marketing as Your Business Grows
Your Annual Marketing Calendar: Planning the Full Year

Ready to start?

$99 Enroll now — instant access

Instant lifetime access · HD video · workbook & templates included