Old Dog, New Feed: Social Media After 50 for Trades
A plain-spoken guide for experienced tradespeople who want more customers from their phone without wasting time on platforms that do not work for them.
98 min · 30 video lectures · quizzes · assignments · workbook
About this course
You built your business through word of mouth, hard work, and showing up on time. That still matters.
Why it pays for itself:
But more and more, your future customers are searching online before they ever pick up the phone — and if they cannot find you, they find someone else.
This course is built specifically for tradespeople and service business owners who did not grow up online, do not want to spend hours a day posting, and are not interested in becoming social media influencers.
You just want more jobs from people who can see your work and trust you before they call.
This course cuts straight to what works for a one-person or small-crew trade business.
You will learn which single app to start with and how to post on it in under ten minutes.
You will see exactly what kinds of posts bring in actual phone calls — and which ones waste your time.
You will learn how to take a usable photo with the phone already in your pocket, write a caption that sounds like you, and get happy customers to leave reviews that do the selling for you.
No jargon.
No dancing videos.
No trying to go viral.
This is about steady, visible, credible presence — the kind that makes a customer say, I found this plumber on Facebook and his work looked exactly right, so I called him.
That is the outcome.
You will also learn how to spot the fake followers, scam DMs, and time-wasting comment threads that trip up a lot of people new to social media.
Knowing what to ignore is just as valuable as knowing what to do.
By the end, you will have a real profile set up, at least three posts live, a review request process that runs automatically after every job, and a clear weekly habit that takes less time than a coffee break.
Your years of experience are your biggest selling point.
This course just helps you show them.
What you'll learn
You will be able to set up a complete, professional business profile on the one platform that matters most for your trade
You will be able to take and post a job photo in under ten minutes using only your phone
You will be able to write a short caption that describes your work clearly and prompts customers to call
You will be able to ask happy customers for a Google review using a two-sentence message that gets results
You will be able to identify and ignore scam DMs, fake followers, and comment threads that waste your time
You will be able to build a weekly posting habit that takes under 30 minutes and keeps your profile active
You will be able to connect your Facebook Business page to Instagram so one post reaches both platforms at once
You will be able to read your basic page insights to know which posts are bringing you real attention
Course curriculum
Section 1: Section 1: Why It Matters Now and What to Ignore
Welcome: What This Course Will and Will Not Ask You to Do
How Customers Find Tradespeople Now vs. Ten Years Ago
The Platform Landscape: What Exists and What to Ignore
How Much Time This Actually Takes Each Week
Sponsored Posts, Follower Counts, and Metrics That Do Not Matter
Section 2: Section 2: The One App to Start With
Setting Up Your Facebook Business Page from Scratch
Connecting Instagram So One Post Reaches Both Platforms
What a Complete Profile Looks Like and Why It Converts
Your First Post: What to Say and What to Show
Building a Consistent Posting Rhythm That You Can Actually Keep
Section 3: Section 3: Your Phone Is All the Gear You Need
Taking a Usable Job Photo on Any Smartphone
Before and After Photos: The Highest-Performing Format for Trades
Writing a Caption That Sounds Like You and Not Like an Ad
Short Videos: When They Are Worth It and How to Keep Them Simple
Building a Photo Library So You Never Run Out of Content
Section 4: Section 4: Posting Without Overthinking It
Five Types of Posts That Bring In Calls for Trade Businesses
When to Post and How Often: A Realistic Schedule
Responding to Comments and Messages Without Spending Hours Online
What Not to Post: The Mistakes That Hurt a Trade Business Page
Reading Your Basic Insights: The Two Numbers That Matter
Section 5: Section 5: Getting Reviews from Happy Customers
Why Reviews Do More Work Than Your Posts Ever Will
The Right Way to Ask for a Google Review: Timing and Wording
Setting Up and Maintaining Your Google Business Profile
Responding to Reviews: Positive and Negative
Building Review Momentum: From 5 to 30 Reviews in 90 Days
Section 6: Section 6: Spotting Scams, Bots, and Time-Wasters
The Scams That Target Trade Business Pages
Bots, Fake Followers, and Accounts That Waste Your Time
Handling Negative Comments Without Damaging Your Reputation
Protecting Your Facebook and Google Accounts from Being Hacked
Building a Social Media Habit That Does Not Burn You Out